SBR stands for Southwestern Business Resources. SBR was incorporated in 1982 as a division of the Southwestern Company, America’s oldest and most respected direct sales firm. For over 150 years the Southwestern Company has trained and developed young people in the area of sales and sales management. It is from this solid foundation that SBR has established its reputation as a premier search firm. We are a diversified, employee-owned company in which all employees have a vested and long-term stake in how our clients are treated and how our business is conducted.